What is blue ocean strategy we're so glad you're interested blue ocean strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future. Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation coined by professors w chan kim and renee mauborgne in their book blue ocean strategy: how to. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theorythis templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy - introduction the blue ocean strategy in marketing is a unique approach to building a customer base rather than try to compete in a crowded marketplace with existing companies, a blue ocean strategy looks to build an entirely new market segment that has not other existing firms. Canon's strategic move, which created the personal desktop copier industry, is a classic example of blue ocean strategy traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable, fast, and required minimal maintenance.
How justin trudeau's textbook blue ocean strategy made him the unlikely canadian prime minister on 19 october 2015, broadcasters announced that justin trudeau, the 43-year-old son of the legendary pierre trudeau, had been elected with a strong majority as canada's 23rd prime minister three. Blue ocean strategydocx - free download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online for free scribd is the world's largest social. blue ocean strategy paper ingrid dillard mkt/421 december 22 2014 dianna iobst blue ocean strategy paper blue ocean strategy is an opportunity to create new and unique ways in an uncontested market space. 1 it's grounded in data blue ocean strategy is based on a decade long study of more than 150 strategic moves spanning more than 30 industries over 100 years.
The blue ocean strategy is highly related to process innovation the idea of this strategy is to build new businesses where none existed before so-called blue ocean industries are more profitable than traditional business fields with head-to-head competitors in the blue ocean strategy, you must. Blue ocean strategy authors renée mauborgne is the insead distinguished fellow and a professor of strategy and management at insead, france (the world's second largest business school. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and.
The blue ocean approach is based upon the concept of value innovation which was also introduced by the authors of the blue ocean strategy, kim and mauborgene the concept seems to go against all. Blue ocean strategy in practice for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kim's newest book, blue ocean shift:. A term coined from the 2005 book, the blue ocean strategy, by w chan kim and renee mauborgne that describes the opportunities of vast, untapped market spaces, or blue oceans, that can be developed by expanding market boundaries or launching new industries. Blue ocean strategy example the best example of blue ocean strategy that i know of is that of apple launching the iphone before apple launched the iphone there were a number of analysts who predicted apple's imminent failure in the handset market, after all, competing with phone manufacturers was not like competing with pc manufacturers - handset manufacturers were much more dynamic. One of the most successful efforts to do so is the book blue ocean strategy, by w chan kim and renee mauborgne while avoiding use of mr porter's name, mr kim and ms mauborgne nevertheless attack him head on, arguing that the five forces analysis is a formula for remaining in red oceans, where the sharks compete.
Blue ocean strategy & blue ocean shift is about creating new market space and making the competition irrelevant it is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. The blue ocean strategy argues that consumers don't have to choose between value and affordability if a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. Are you swimming in shark-infested red oceans or in calm blue oceans you may have read the book blue ocean strategy and if you haven't now is the time in business, you need to be sure that. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans this expanded edition includes.
Definition of blue ocean : a slang term for the uncontested market space for an unknown industry or innovation coined by professors w chan kim and renee mauborgne in their book "blue ocean strategy: how to create uncontested market space and the. A blue ocean strategy is based on creating demand that is not currently in existence, rather than fighting over it with other companies you must keep in mind that there is a deeper potential of the marketplace that hasn't been explored yet. A blue ocean strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers competitive strategy share. We believe that an understanding of blue ocean strategy will help today's companies as they struggle to thrive in an accelerating and expanding business universe blue and red oceans.
Download the blue ocean strategy summary pdf click the link above to read the key concepts and everything you want to know about the blue ocean strategy in less than 5 minutes in this easy to read summary. As the book's story unfolds, it becomes increasingly clear that blue ocean strategy is about a lot more than just formulating a strategy or implementing a single initiative.